Beyoncé and her younger sister Solangé are both spokespersons for Deréon, and they both appear in the ads. The clothes are designed by their mother, Tina Knowles, who has been making Beyonce's clothes for years.

Deréon was launched in 2006, and named after Beyonce's grandmother Agnéz, who was a brilliant seamstress. The line consists of casual sportswear, curve-hugging denim, outerwear, hats and footwear in a style that represents the edge of the hip hop industry. You will also find fashionable clothes for curvier women.

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