Converse is America's original sports company. Its rich history includes the shoe that revolutionized the game of basketball, witnessed the birth of rock and roll, and would later become an icon worldwide, the Converse "Chuck Taylor" All Star canvas and rubber sneaker.
The soul of Converse is the soul of basketball itself. The company was established by the young Marquis Mills Converse in Massachusetts in 1908. In the beginning, it was called the Converse Rubber Shoe Company.
The Converse All Star sneaker was introduced in 1917 as the world's first performance basketball shoe. A year later, Marquis Mills Converse recruited a talented young basketball player named Chuck Taylor as a salesman and endorser. He was nicknamed "Mr. Basketball" and "The Embassador of Basketball", and his signature first appeared on the patch of the Converse All Star in 1923.
The Converse "Chuck Taylor" All Star sneaker began to find its way into popular culture in the 1940's when Ameica's youth began sporting their "Chucks" off the basketball court. Initially, the sneakers were only available in high or low canvas in either black or white, and sold only in sporting goods stores.
Today, "Chucks" are worn by
artists, musicians, trend setters and pop culture icons. It is the most
successful selling basketball shoe in history. More than 750 million pairs
have been sold in 144 countries. Updated with new materials, colors, prints
and special features, "Chucks" continue to provide a creative outlet for the
rock stars performing on the stage and the actors on the big screen.
Copyright Small Shopping World 2007