When Levi Strauss produced the first denim jeans in the 1870s, they were humble working pants. Today they are high fashion, and jeans with price tags of $200 are everywhere. So what exactly are premium jeans? Are they different from all the ordinary pairs of jeans, and most importantly - worth the price?
Premium denim bridges the gap between basic and designer jeans, and
has starting prices at more than $150.
7 for All Mankind started the craze for premium denim jeans when they launched their name brand in fall 2000. The jeans maker based in Vernon, near Los Angeles, offered a new, low-waist cut that was considered to provide a more flattering fit. The jeans were made with top-quality denim, and the fit was so good that women were willing to pay the $130 or so the company was charging.Unlike the Calvin Kleins and Gloria Vanderbilts of the 1980s, the new generation of luxury jeans is supposedly worth the eye-popping price. With the jeans of yesteryear, it was just a matter of slapping a label on the back pocket. Today it is the fit and the quality that is justifying the expensive price.
To cut down on the time it takes to get the jeans to market, most of the premium jeans are made in the United States, primarily in Los Angeles. The cost of labour makes the jeans more expensive than the cheaper versions made in developing countries like China.
The denim itself is also of a higher quality. Premium jeans are almost always created exclusively from Japanese or Italian denim. The denim has hand-finished washes, and contain at least 2% stretch fibers. The stretch fibers are then specifically positioned in the thighs, hips, and seats of the jeans, allowing for the perfect amount of give where women typically need it most, but preventing unwanted bagginess overall. Many of the more elaborate back pockets are embroidered by hand, which increase the price further.
The cult of celebrity is another major factor. Every item of clothing worn by today's stars is written up in glossy magazines. Lindsay Lohan has littered the pages of celebrity magazines wearing Joe's Jeans. Jessica Simpson is known as a committed True Religion follower.
have also become players in the fashion industry. A number of
stars, mostly from the music industry, have launched their own clothing lines that
include jeans. Beyoncé Knowles, with the fashion
line Dereon, and Victoria Beckham, who has put her signature on a limited
edition range of denim for Rock & Republic, are prime examples.
Copyright Small Shopping World 2007